While browsing in the elegant boutiques along Zurich’s
Bahnhofstrasse, one of the most beautiful shopping areas in Europe,
you’ll notice that the streets may not be paved with
gold, but you can be certain that a couple of metres below,
unimaginable treasures are lying in underground vaults.
Zurich is the world’s banking capital, but as well as
being a city of fat cats parading in pin-stripes, glued to their
mobile phones and swinging patent leather briefcases, you’ll
also discover that this is the city that gave birth to the
avant-garde Dadaist movement, and where James Joyce wrote Ulysses.
The city’s Museum of Fine Arts houses one of Europe’s
most extensive collections from 15th century religious iconography
to the modern art works of Dali, Arp, Hockney, Cezanne, Monet,
Gaugin, Munch and Picasso.
Visitors can spend days exploring Zurich’s cobbled
streets, wandering through its museums, exploring its flea markets
or walking away with free gifts from its chocolate factories. The
quays, with their promenades, are made for walking, especially
along the shores of the lake. With an active cafe culture,
it’s ideal for people-watching, and Zurich has a lively,
multi-ethnic population to rival any other major European city. The
exacting order of the Swiss, with their passion for neatness and
precision may create an impression of rather a prim and staid
society, but visitors will discover quite the opposite when
exploring Zurich’s nightlife. With more bars, clubs and
restaurants than you can shake a stick at, as well as a calendar
packed full of street parades and festivals, Zurich can exhaust
even the most energetic party animal.